ExactTarget is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) systems. The company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform.
Primary Use Cases
Enterprise Email. Email Service Providers.
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy. Continue reading...
Technical debt's repercussions can reverberate throughout a business, creating long-term issues. And let's be clear: we're not just talking about code here. Continue reading...
Consolidation is continuing in the CX industry, with acquisitions focusing in one area particularly: AI and machine learning. Continue reading...