ExactTarget is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) systems. The company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform.

Product Details

HQ Location
United States
Year Founded


Primary Use Cases

Enterprise Email. Email Service Providers.

Related News

  • May 13

    Salesforce Readies Marketing Cloud for Lightning Platform

    ATLANTA — Salesforce Marketing Cloud CEO Scott McCorkle thinks marketers own digital experience. "We own brand, the brand of our organizations," he told a packed house at Salesforce Connections, a three-day conference at the Georgia World Congress Center here this week that drew about 6,0...Read more

  • Sep 23

    Salesforce ExactTarget Marketing Cloud Gets Personal with Apps

    Salesforce officials are in Indianapolis this week at its Connections 2014 conference promoting the ExactTarget Marketing Cloud.  The latest addition -- Journey Builder for Apps -- helps users deliver personalized customer journeys directly from mobile apps, they said. Continue readi...Read more

  • Jul 30

    Salesforce Adds Mapping and Data Features to Journey Builder

    Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers. Continue reading...

Add a Product  

Suggest a Product

1 2 3