The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Most firms still fall far short of excellent, or even good, mobile CX.
While not exactly a technology skeptic, let's just say I approach any promises of big change with a big grain of salt.
Business leaders must invest time and resources toward careful deployment of AI applications across the entire enterprise.