The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Analytics has been a part of the digital landscape for over a decade. Businesses now know that analytics trends are shifting to more holistic views of data and metrics. Continue reading...
If data sits at the heart of the digital workplace, then managing data and enabling organizations to get best insights out of the data they have is also key. Continue reading...
By now, we've all read the headlines about AI rendering humans obsolete, as well as the inevitable rebuttals that robots will never replace human creativity. Continue reading...