Web Analytics & Digital Analytics Software
Other
$0 USD 0

The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.

Product Details

Product
Digital Analytics
Company
IBM
HQ Location
United States
Year Founded
1911
License
Commercial
Deployment
SaaS, On-Premise

Tags

Primary Use Cases

Digital Analytics, Web Analytics, Digital Marketing

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