The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Robotic process automation (RPA) bots can serve human agents as well as virtual agents.
Small and large organizations alike will suffer from less than optimal productivity if they don’t address information management issues.
In the war for talent, it’s not just the compensation package that attracts and retains top candidates, you have to provide a great culture too.