The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Product Details
- Product
- Digital Analytics
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- SaaS, On-Premise
Tags
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Related News
-
Jun 6
6 Considerations for Digital Accessibility and Generative AI
In the ever-evolving landscape of digital accessibility and generative AI, here are six crucial considerations companies should prioritize. Continue reading...
-
Jun 6
Top 5 Free Prompt Engineering Courses
Comprehensive courses are available for those seeking a more in-depth understanding of what some are describing as both a science and an art form. Continue reading...
-
Jun 6
How Contextual Targeting Delivers Personalization Without Cookies
Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. Continue reading...
