The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
A critical barrier is blocking search vendors from achieving their vision for search. So why isn't anyone talking about it?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.