The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Evolving technology has affected every industry's workplace, including finance and the need for real-time data and decision making has never been greater.
How chatbots as co-workers can change the workplace.
The pace of machine learning innovation is leading to fragmentation.