The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Is agile an evolution or revolution? Many organizations fail to look at the obstacles, and the time it takes, when implementing an agile business model.
Having a grand vision of an intelligently automated organization is good and whatever you envisage in the future, you need to start somewhere.
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.