The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Voice technology is coming to the workplace but how will it's impact be felt and how can companies manage it? Industry practitioners and experts weigh in.
How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging.
A characteristic of successful companies today is they embrace technology AND human potential, combine emotional intelligence with data.