The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
The 42% of organizations that have a customer journey map developed it within the past two years, so it’s getting hot, according to a report from Hanover Research. So if organizations put so much faith into customer journey mapping, shouldn't do the same for their employees, too? Should they Con...Read more
Digital transformation is challenging in the best of times. During COVID-19 it is even more so. However, it's often been difficult to put a finger on the main problems. Recently, Round Rock, Texas-based Dell carried out research to find out exactly what is going on. The findings are m...Read more
COVID-19 changed how we work and changed what we work with. It's even changed the strategies that have been put in place to move enterprises from traditional business models to dispersed digital workplaces. Digital transformation is no longer what it was. Continue reading...