The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Product Details
- Product
- Digital Analytics
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- SaaS, On-Premise
Tags
digital analytics, digital marketing, web analytics
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
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