The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
The "Gig Economy" is going strong and as more people are freelancing their skills, many are well on their way to becoming today's infopreneurs.
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
How one organization uses internal and external tools to help reinforce their corporate values.