Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
Product Details
- Product
- Pardot
- Company
- Salesforce
- HQ Location
- United States
- Year Founded
- 1999
- License
- Commercial
- Deployment
- SaaS
Tags
digital marketing, email marketing, marketing automation, revenue management, social media marketing
Primary Use Cases
Marketing Automation. Lead Management.
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