Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
Product Details
- Product
- Pardot
- Company
- Salesforce
- HQ Location
- United States
- Year Founded
- 1999
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Marketing Automation. Lead Management.
Also from Salesforce
Related News
-
May 24
Don't Let Middle Managers Block Agile Transformation
Pivoting middle managers so they help solve problems rather than creating more problems requires agile change programs to rethink incentives. Continue reading...
-
May 24
6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success. Continue reading...
-
May 24
Allison Nelik: Enhance Internal Communications to Engage the Modern Workforce
MSCI's Allison Nelik discusses the ideal internal communications experience and how content can help build an employee culture for the future. Continue reading...
