Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
Sitecore's depth of functionality, range of capabilities, flexibility and ability to create seamless digital experiences makes it a clear choice for many organizations. Continue reading...
Long before the coronavirus pandemic shut down offices around the world, thousands of marketers became conditioned to remote work — probably without meaning to. Annual spending on marketing technology hit $121.5 billion before the crisis, and CMOs were spending more of their budgets on soft...Read more
The term agile is at times thrown around like a brand new approach. That ignores the fact that agile is nearly 20-years-old and has long been used by programmers and other IT people as a methodology to develop software. Continue reading...