SAS Marketing Automation is a solution that allows to plan, test and execute marketing campaigns. Users can define target segments, prioritize selection rules, select communication channels, analyze results and make adjustments to improve future campaign performance.
Blockchain is building in the digital workplace and is close to becoming a standard part of the digital workplace. Here's why. Continue reading...
Customer experience is paramount today. In fact, according to one study, companies that invest in CX can expect to see a ~70% increase in revenue over 3 years. Continue reading...
How AI can help you better understand the customer and drive better ad engagement. Continue reading...