SAS Marketing Automation is a solution that allows to plan, test and execute marketing campaigns. Users can define target segments, prioritize selection rules, select communication channels, analyze results and make adjustments to improve future campaign performance.
Product Details
- Product
- SAS Marketing Automation
- Company
- SAS Institute
- HQ Location
- United States
- Year Founded
- 1976
- License
- Commercial
- Deployment
- On-Premise
Tags
data management, marketing campaigns
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