Silverpop, an IBM Company
Silverpop Systems Inc. is a provider of email marketing software and marketing automation solutions for brand marketing. Its features include automated email campaigns, marketing automation solutions, reporting and analytic solutions, and more. SilverPop was purchased by IBM in 2014.
- HQ Location
- United States
- Year Founded
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
Mobile World Congress 2020 will return to Barcelona in late February to explore 5G, artificial intelligence, the fourth industrial revolution and more.
Digital transformation is the process, the investment and the commitment organizations need to undertake to remain competitive, relevant and viable.
Digital innovation hasn’t changed the need for a business to relate to people as people.
Currently there are ECM problems prompting businesses to move from legacy tech to more modern alternatives, like CCM or cloud services. Here's why.