RedPoint Global Inc.
RedPoint empowers data-driven organizations by unlocking the full value of their data to drive customer engagement and growth. It delivers customer engagement and data management solutions and provides marketing tools for planning, creating, executing and measuring marketing analytics and optimization systems. It serves CRM integrators, agencies and marketing professionals.
- HQ Location
- United States
- Year Founded
2020 has been quite the year. The world has been devastated by the COVID-19 pandemic with 1.4 million deaths and nearly 60 million cases worldwide, and it hasn’t even been a year since the virus fully began to take its course. Families shattered. Worlds upended. Businesses shut down. Continue r...Read more
What do you think of when you hear "digital transformation?” Moving business online? An expensive initiative? A never-ending project with lots of consultants? Or maybe you view digital transformation as something old line industrial companies are forced to do: plot a five-year plan, assemble an...Read more
I went into our Sendgrid account for the first time in a long time this week. We use Sendgrid to manage all the trigger emails we send from our site. Continue reading...
Adobe has announced new capabilities in Adobe Target, its personalization tool that is part of Adobe Experience Cloud. These updates — including a new on-device decisioning capability — are designed to help developers run their own tests and offer personalization to customers. Continue rea...Read more
If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack of ROI and/or the...Read more