Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency N...Read more
With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter. The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Continue reading...
Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your marketing reports. Continue reading...
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Business marketers often use webinars in their content marketing playbook to offer thought leadership and, of course, generate quality leads for their sales agents. According to the Content Marketing Institute's B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America &nbs...Read more