The Storm Platform & Measurement Hub form the basis of the DC Storm marketing intelligence offering. The Measurement Hub is a database that consolidates data across all marketing touch points, campaign events, user tracking events and customer events (CRM data).
Primary Use Cases
Digital Marketing. Campaign Optimization. Customer Experience Management.
Also from DC Storm
Storm Tag Manager
Digital Marketing SoftwareOther$0 USD 0
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy. Continue reading...
Technical debt's repercussions can reverberate throughout a business, creating long-term issues. And let's be clear: we're not just talking about code here. Continue reading...
Consolidation is continuing in the CX industry, with acquisitions focusing in one area particularly: AI and machine learning. Continue reading...